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Web Site Development & Website Promotion

Link Popularity

Targeted links to your site represents the best way to get steady traffïc and a long-term, dependable presence online. All of the top search engines take into account the number of links pointing towards a site as a measure of its popularity when calculating relevance. The more incoming links, the more popular the site must be. The more "good quality" sites that link to yours, the higher your site will be ranked. Depending on the search engine, the only way to have a chance at a decent ranking is to have other sites linking to yours.

The external links to and from your website are to be taken very seriously and can be the determining factor between being found and being buried in the search engine rankings.

The best type of link to get involves one person telling another person, either explicitly or implicitly, they should click the link and visit the site at the other end. If you want people to link to your website, you have to provide valuable information for their visitors and present that information in an attractive format.
To see which sites / pages are linking to your website, type "link:www.yourdomain.com" into most search engines.

Link Building Package

We set up "Links" page/s on your site, with good quality, relevant links that would be of benefit to visitors to your website. Good traffïc comes from people clicking links on topics targeted to their interests and getting directed to a website containing information they want and expect as a result of clicking the link.
We research the best quality prospective sites and compose a personalised e-mail to the owner suggesting how they would benefit by linking to you.
Links are exchanged on an ongoing basis for the duration of our agreement with you

Who Should Link To You?

When determining the value of a link, you must ask yourself:

Does their website compete with you?
Does their website relate to your website's content? IMPORTANT. Focus only on attaining links from sites relevant to your own! Major search engines look for content relationship when determining the value of a link. If the content of the two sites is totally unrelated the link is given very little weight if any.
How many links are on the page that will link to you?
Where will your link be placed?
Will they require a reciprocal link? The more links to your site that you have that are not reciprocated the better!
How does Google rate the site?

How to persuade an established site to link to yours.

To run a successful search engine marketing campaign, you have to monitor who is visiting, which search engines & keywords attract the most visitors to your site and most importantly, your Return on Investment (ROI).