| Be realistic about the choice of your keywords. Never expect a high ranking for one-word keywords. There are simply too many sites on the Internet for a one-word search to be effective. Also, it's practically impossible to create a one-word search that is targeted to your specific website / product. |
| Remember that single keywords usually return the least targeted leads. When you target "longer phrases", there is a much higher likelihood that you have focused in on exactly the right prospects. It's the difference between attracting actual buyers versus window shoppers! |
Searchers use different terms depending on the point they've reached within their thought process, and what their goals are. For a business-to-business or business-to-consumer site, we're usually interested in the buying mode, which is often indicated very clearly by the search terms used. |
| According to recent research, approximately half of all searches conducted involve search terms of three words or more. The only way to effectively target these searchers is to cover your bases with good keyword research and copywriting. |
| Keyword rich copy is crucial for search engine success! Keywords in your copy are one of the most important factors that affect your ranking in the search engines on not only Google, but most of the important Search Engines now. The keywords in your copy tell the search engines what you do. If the keywords you use in your tags aren't used in your copy, your site won't be indexed for those keywords. |
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| How to choose the "search phrases" for your website. |
Put yourself in your customer's shoes. Brainstorm on what general words apply to your industry and list them all out on paper. |
| What "search phrases" are your competitors targeting? Conduct a search for a few of them on a major search engine and then travel to the sites you find in that search. View the HTML source code for the page and write down the keywords used in the Meta tags and any you see on the visible page. |
| You'll quickly find a variety of words you hadn't considered before. Make sure you only write down words and phrases that specifically apply to YOUR business! You don't want to waste time targeting keywords that will not bring you high quality leads! |
| Organize and focus your keywords into short phrases. The best thing to do is to target "multi-word phrases" that give you the "highest quality leads". The easiest road to success is to target popular keywords that your competitors have overlooked. Some "search phrases" are going to be much more competitive than others. eg, ranking well on the single word "travel" will be much more difficult than ranking in the top 10 for "Kruger National Park" safaris. |
| Click Here - The Google AdWords' Keywords Suggestions Tool |
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