Title tags are definitely one of the "big three" as far as the algorithmic weight given to them. All of the search engines use title meta tags to gather information about your web site. |
The Meta Title Tag is one of the most important meta tags in determining the ranking of your site on the search engines. The Title Tag is as important as the actual text on the page and the links pointing to your page. |
Title meta-tags should contain specific Keywords / "Search Phrases" that relate to the text on the specific page. Once you have incorporated important "Search Phrases" into the text of your site, all you have to do is take these same phrases and put them in your title tag. |
| Many site owners mistakenly believe they should put their company names in this tag. Your potential customers will be searching for specific products or services, not a particular company name. For most search engines, titles are not case-sensitive so enticing titles can be created to get the user to click on your listing. |
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