| The meta description tag must be written in such a way, using your most important "search phrases", that it will entice people to click on the link and visit your site. The keywords placed within this tag are given some weight with most search engines and can help a page to rank high in the search results for these keywords. |
In web site design, it is often thought that the description metatag is only used to index the web site on the search engines. If no meta description tag is inserted in the page design, the search engines will often use the first words that appear on the page as the description of the site that appears on search results pages. |
