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| Pay Per Click Campaign Management |
| We setup and manage your PPC campaign, creating the ads, monitoring your ads position on the SEs results page and determine how much to "pay per click". Our campaign management costs are determined by the amount of keywords that are used. More services / products, more keywords and therefore more ads to be created and managed. |
To deliver the best results, a regular schedule of performance reviews has to be implemented and adjustments made as needed. Continuous measurement and analysis will identify weaknesses and highlight opportunities to improve overall campaign performance. |
| Each engine has a different billing plan, and it's important to understand each search engine's billing practices. The most significant differences between AdWords and Overture is in the method by which advertisers are charged for clicks as well as the method that each service ranks sponsored listings. |
The decision to use PPC advertising for a given keyword should be based on your competition and the cost of competing. The wording and keyword phrases used in the ads must be carefully selected. Phrases created must say something that will jump out at the reader. Keyword selection for PPC campaigns differs very little from the strategy that's used for SEO. |
PPC is used initially while optimising the website because you attract traffic as soon as the ad is put up. After the site is optimised (up to 3 months), a PPC campaign would only cover those "compeditive" keywords that you would not optimise pages for, for various reasons. For those targeted, non-compeditive search phrases, a top position in the organics results is normaly obtained with good Search Engine optimisation. |
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