The keywords tell the search engines what you do and inbound links tell them how important you are. If the keywords you use in your tags aren't used in your copy, your site won't be indexed for those keywords. | | The search engines also consider how often the keyword phrase is used on the page. With good website design, the optimal approach when writing copy is to think of the main phrases that best reflect your business representing all of your key offerings or benefits, and then compose the text around them. Chosen keywords must be inserted on all of the relevant pages to ensure that all key areas of your business are well represented in the engines. | | You must determine the most relevant "search phrases" / keywords for your site and only then you must write good, professional, keyword-rich marketing copy on each and every page of your site. Your pages should be edited to ensure that all of the "key areas" of your business are covered in the copy of your website. Important "search phrases" chosen to include all of these "key areas" must be inserted in the copy of each of these pages. | Providing good copy content is not only important for achieving high rankings on the search engines but is also important for getting people to click further into your site. The writing on the page alone can often bring in high rankings. If your site does not have useful content that naturally utilizes keyword phrases, then it's missing the essential elements of a good site. | | |  | | | | | | | | | |
