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Search Engine Marketing

Website Statistics |Tracking | Analysis

Without a way of measuring traffic, there is no way of knowing whether your search engine optimization program is working. By knowing which search engines and keywords attract the most visitors, it is possible to plan a successful search engine optimization program. It is pointless having a search engine optimisation program in place without knowing who is visiting and how they arrived at your site. With this essential information, you can identify any negative change in ranking which can quickly be rectified before it becomes serious.
We install "Google Analytics" (Free website monitoring facility) on your website and use HitsLink position reporting software to monitor individual pages when they are being optimised.
Google Analytics - Free Reporting Software
Google Analytics tells you everything you want to know about how your visitors found you and how they interact with your site. Google Analytics has the enterprise level capabilities you'd expect from high end web reporting software.
Google Analytics tracks provides timesaving integration with AdWords as well as all non-AdWords initiatives. Focus your marketing resources on campaigns and initiatives that deliver ROI, and improve your site to convert more visitors.
HitsLink Position Reporting Software
Hitslink reports in a easy to understand format and is approved by all of the search engines.
HitsLink Analysis information includes:
  • Search terms used to find individual pages
  • The website and page that the visitor originated from
  • Which search engine was used to find individual pages
  • System information (screen resolution, browser etc)
  • Visiting search engine spiders and much more
 
Building a site without a plan for search engine optimisation, is the single most expensive lesson that any dot com business can learn...
 
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Statistics Tracking and Analysis
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