Meta Titles | Title Metatags
Title metatags are definitely one of the "big three" as far as the algorithmic weight given to them by search engines.
Meta Titles create the words that appear in the top bar of your browser and the words in title metatags are what appear in the clickable link on the search engine results page (SERP).
Meta titles are equally as important as your visible text copy and the links pointing to your pages. All of the search engines use title metatags to gather information about your website. The Title metatags must be written to be descriptive of the content on the page. Many site owners mistakenly believe they should put their company names in their Meta Titles. Your potential customers will be searching for specific products or services, not a particular company name.
Meta Titles should contain specific "Search Phrases" that relate to the text on the specific page. Once you have incorporated important "Search Phrases" into the text design, all you have to do is take these same phrases and put them in your Meta Titles. For most search engines, Meta Titles are not case-sensitive so enticing title meta tags can be created in website development to get the user to click on your listing.
The title metatag is the most important of the metatags to determining the ranking of your website on the search engines!