PPC advertising campaigns | Pay Per Click services | PPC campaign management
To remain competitive, brands must capitalise on the most effective search engine advertising channels. This means tapping into Pay Per Click services!
Start Pay Per Click Advertising today, get traffic today!
Advertisers place bids for specific search terms, then, when a searcher clicks on an advertiser's ad, the advertiser is charged according to the amount he or she bid for that search term.
Google AdWords & Microsoft Advertising afford advertisers a high degree of control over their advertising campaigns & Pay Per Click services and the ability to easily measure the outcomes of those campaigns.
Because all the advertisers with which you compete also have the same ability to measure and control their activities, PPC advertising campaigns require active monitoring and PPC campaign management.
Online Promotions & Graphix setup & manage your PPC advertising campaigns, adjusting keyword bids to get the best Return On Investment for your budget.
A major advantage of Pay Per Click advertising is the control over the conditions that trigger the display of the ad. You pay only when someone visits your site.
Pay Per Click is used initially while optimising the website because you attract traffic as soon as the ad is put up.
After the site is optimised (up to 3 months), PPC advertising campaigns would only cover those "compeditive" keywords that you would not optimise pages for, for obvious reasons.
For the targeted, non-compeditive keywords, a top position in the organics results is obtained with good SE optimisation.