Pay Per Click market place, Microsoft advertising, Google AdWords, Microsoft advertising, Yahoo!, Bing Network

Pay Per Click Market Place
Google AdWords & Microsoft advertising the Yahoo! - Bing Network

Online services

The Pay Per Click Market Place is currently dominated by the Google AdWords & Microsoft advertising, the Yahoo! and Bing Network..

Google AdWords & Microsoft advertising control the vast majority of English language searches on the Internet today. The most significant difference between Google AdWords and Microsoft advertising the Yahoo! | Bing Network is in the method by which advertisers are charged for clicks as well as the method that each service ranks sponsored listings.

Google AdWords

Google AdWords results are displayed on the Google search engine portal and other services. AdWords allows pay per click advertisers to configure distribution options for each ad campaign.
AdWords offers a built-in system for organizing keyword campaigns. Each advertiser's Google AdWords account can include multiple campaigns, where various distribution options can be set & each campaign consists of one or more ad groups, which control keywords and bids, as well as one or more ads.
Google AdWords uses a hybrid formula that combines the advertiser's bid prices with the click-through rate for their ads. If an advertiser's ad is clicked twice as often as a competitor's, they will be able to outrank that competitor with only half the bid.
Google offers contextual advertising services through which advertisers can choose whether or not to distribute their ads through the Google AdSense network.
The Google AdSense network comprises millions of individual Websites, news sites, and content portals.

Microsoft advertising, Yahoo!, Bing Network

Microsoft advertising provides pay per click advertising services on the Bing Network and Yahoo! MSN, Windows Live, Xbox and Skype. Microsoft advertising is based on a pay per click pricing model. You set your bid or the maximum amount you're willing to pay each time your ad is clicked.
Microsoft advertising uses both the maximum amount an advertiser is willing to pay per click on their ad and the advertisement's click-through rate (CTR) to determine how frequently an advertisement is shown. This system encourages advertisers to write effective ads and to advertise only on searches which are relevant to their advertisement.
Microsoft advertising, the Yahoo! | Bing Network allows you to control how much you spend. You can specify a daily spending limit for your overall account, as well as for each individual campaign, to help you manage within your budget.

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