If your business depends on traffic towards your website, or how well you advertise and gain customers through advertising, then social media marketing, starting with networking is what you need to start investing in.
Social media marketing refers to the process of gaining website traffic or attention through social media websites.
Social Media is a collection of internet-based tools and platforms that enables marketing with the the sharing of information. Social media networking allows internet users to seamlessly transfer text, photos, audio, video, other media and is useful for both personal and business use. When something interesting, unique, or intriguing is being talked about in all circles and in "all the right places", networking can definitely create a dramatic increase in website traffic. Using social media networking & marketing, you create back-and-forth communication between you and your target audience.
You promote your website virally through the networking "buzz" that social media creates!
Social Media bookmarking is a method for Internet users to organize, store, manage and search for bookmarks of resources online.
Social Media bookmarking is a way to access a consolidated set of bookmarks from various computers, organize large numbers of bookmarks, and share bookmarks with contacts. Social Media Bookmark services, notably Delicious, are focused on public sharing. People can find and bookmark web pages that have not yet been noticed or indexed by web spiders. Social Media bookmarking services rank a page based on how many times it has been bookmarked by users instead of the number of external links pointing to it. Libraries have found social media bookmarking services to be useful as an easy way to provide lists of informative links to patrons.
As to search engine marketing, social media bookmarking services have several advantages over traditional automated resource location and classification software, such as the search engine spiders.
The Facebook fan page is a publicised business profile which lets you market your business and products with all the Facebook users and the general public.
Facebook Fan Pages can be an asset to your company's online marketing scheme and assists you in building long term relationships with your fans, followers and customer bases. You post informative content about your business on your Facebook page relevant to your customers. This creates publicity, generating awareness of your company brand and working to achieve loyalty between your business and your customer.
Companies can advertise on Facebook to a targeted audience!
Your Facebook fan page is noticeable to unregistered Facebook users also, therefore you will have a "link" to your Facebook fan page on your businesses website. Also, you will have your businesses webpage on Facebook viewable by Facebook users and the general public. When people view your business on your Facebook page, people can become a "fan" of your page and / or share your stories via a link. This link will, in turn be viewed by all their Facebook "friends" on their news feed, therefore creating exposure through word of mouth at a more rapid and broad rate.
Google+ Pages are where businesses can communicate with the public through the use of a social network.
Your Google+ page is a publicised business profile which lets you market your business and products. Businesses can broadcast themselves for what they do and more. Google+ pages are almost the same as Facebook pages with a slight difference. Google+ works with "circles", one circle is your family, another is your work colleagues. If you want to post about a confidential business story, you don't necessarily want to post it to all your friends or family members. Anyone can easily comment on your Google+ Page post, and you can quickly respond. Google incorporates Plus into its search engine.
Google+ works in conjunction with YouTube, the webs most well known video website, and Picasa, its photo posting tool.
When searchers enter their keyword in a local search, your Google+ page is listed with your Google maps page in the Google places section of the Google page. Google+ Direct Connect benefits your business in searches as searchers can put a "+" before their keyword / phrase and be lead directly to your business's Google+ page. Google+ pages have an advantage over Facebook pages, with a broad range of services including Google search, Gmail, Chrome and Android. Google offers many services that are essential to any web surfer, and these services can be linked to Google+.
Online Promotions & Graphix
22 Bowling rd, Bedfordview
Gauteng, South Africa
Tel: +27 11 450 1202
Fax: +27 11 450 1931